Harni Novianti (66140031), Analysis of Consumer Perceptions and Brand Trust to Increase Buying Interest.

The development of telecommunications technology that is progressing rapidly, supports many emerging technologies that are expected to fulfill the needs and desires of the people. Now smartphones became the main communication tool. Increased buying interest of smartphones triggered many companies to build brands rapidly by considered how consumers perceived for local and non-local aspects of a brand.This research aims to analyze the influence of consumer perspective and brand trust to increase buying interest on Advan smartphone at Advan Service Center Bandung. The samples in this research are visitor at Advan Service Center Bandung. Survey method chosen to obtain the data in this study.This study used 100 respondents are user of Advan smartphone at Advan Service Center Bandung. The results of this study indicate consumer perspective and brand trust significantly influence to increase buying interest simultaneosly. Partially consumer perspective and brand trust have signicantly influence to increase buying interest on Advan smartphone at Advan Service Center Bandung.
Keyword: Consumer Perspective, Brand Trust, Buying Interest