ABSTRAK
Bunga Oktalia Utami, 66160087, 2020, Analisi Fitur Cash On Delivery (COD)
Terhadap Kepuasan Pengguna E- Commerce Shopee Di Kota Bandung
Fitur Cash On Delivery (COD) merupakan metode pembayaran dimana pembeli
membayar pesanan secara tunai saat barang diterima. Tujuan penelitian untuk
mengetahui sebarapa besar fitur cash on delivery (cod) terhadap kepuasan
pengguna e- commerce Shopee sebagai bahan evaluasi. Metode penelitian yang
digunakan dalam penelitian ini adalah metode desktiptif. Populasi dalam penelitian
ini adalah pengguna fitur cash on delivery (cod) pada e-commerce Shopee di Kota
Bandung yang berjumlah 100 orang. Teknik penentuan sampel yang digunakan
dalam penelitian ini yaitu teknik Purposive Sampling. Hasil penelitian
menunjukkan bahwa variabel fitur cash on delivery (cod) berpengaruh terhadap
variabel kepuasan pengguna bahwa Ho diterima atau berdistribusi normal. Fitur
cash on delivery (cod) maka nilai kepuasan pengguna bahwa arah pengaruh variabel
fitur cash on delivery (cod) terhadap kepuasan pengguna adalah positif.

ABSTRACT
Bunga Oktalia Utami (66160087), 2020, Analysis of the Cash On Delivery
(COD) Feature on Shopee E-Commerce User Satisfaction in Bandung City
Cash On Delivery (COD) feature is a payment method where the buyer the buyer
pays the order in cash when the goods are received. The research objective was to
determine how much cash on delivery (cod) features on Shopee e- commerce user
satisfaction as an evaluation material. The research method used in this research
is descriptive method. The population in this study were 100 users of the cash on
delivery (cod) feature in the Shopee e- commerce in Bandung. The sampling
technique used in this research is purposive sampling technique. The result showed
that the cash on delivery (cod) feature variable that Ho was accepted or normally
distributed. The cash on delivery (cod) feature means the user satisfaction score
that the direction of the cash on delivery (cod) feature variable on user satisfaction
is positive.