ABSTRAK
Fajar Sidik (66160028) Pengaruh Promosi Gratis Ongkos Kirim dan
Potongan Harga Terhadap Keputusan Pembelian Sepatu Lokal Merek
GEOFF MAX Ditengah Pandemi Covid-19
Covid-19 yang melanda dunia melumpuhkan perekonomian. Masalah dalam
penelitian ini adalah keputusan pembelian sepatu lokal merek GEOFF MAX agar
calon peminat sepatu lokal merek GOFF MAX tertarik untuk membeli secara
online pada saat pandemi covid-19 melanda. Sedangkan tujuan penelitian ini
adalah untuk mengetahui seberapa besar pengaruh promosi gratis ongkos kirim
dan potongan harga trehadap keputusan pembelian sepatu likal merek GEOFF
MAX ditengan pandemi covid-19.Penelitian ini dilakukan dengan menggunakan
metode penelitian survey.Adapun teknik pengumpulan data dilakukan dengan
penyebaran kuesioner kepada 100 responden.Sedangkan teknik analisis data yang
dilakukan dengan uji validitas dan realibilitas.Setelah itu dilakukan deskripsi
penelitia untuk mengetahui skor yang didapat dari masing-masing
variabel.Selanjutnya dilakukan perhitungan analisis korelasi, analisis regresi, dan
analisis determitasi.Hasil penelitian menunjukan beberapa hal yaitu promosi gratis
ongkos kirim, potongan harga dan keputusan pembelian termasuk dalam kategori
baik. Sedangkan hasil analisis korelasi menunjukan terdapat hubungan antara
promosi gratis ongkos kirim,potongan harga dan keputusan pembelian,
selanjutnya hasil analisis regresi menunjukan bahwa terdapat pengaruh yang
positif dan searah dari promosi gratis ongkos kirim, potongan harga dan
keputusan pembelian , dan hasil analisis determinasi menunjukan promosi gratis
ongkos kirim, potongan harga dan keputusan pembelian sepatu local merek
GEOFF MAX , maka dapat disimpulkan bahwa hubungan antara variabel x
(promosi gratis ongkos kirim dan potongan harga) dan variabel y (keputusan
pembelian) sangat kuat. Semakin berkembangnya promosi gratis ongkos kirim
dan potongan harga dilaksanakan maka semakin baik pula keputusan pembelian
sepatu local merek GEOFF MAX pada saat pandemic covid-19.

ABSTRACT
Fajar Sidik (66160068) The Influence of Free Postage Promotions and
Discounted Prices on the Decision to Buy Local Shoes the GOFF MAX brand,
Amid the Covid-19 Pandemic
Covid-19 that has hit the world has paralyzed the economy. The problem in this
study is the decision to buy local shoes from the GEOFF MAX brand so that
potential enthusiasts of the GOFF MAX brand are interested in buying online
when the Covid-19 pandemic hits. Meanwhile, the purpose of this study was to
determine how much influence free shipping and discounted promotions on the
decision to purchase GEOFF MAX local shoes in the midst of the Covid-19
pandemic. This research was conducted using survey research methods. The data
collection technique was carried out by distributing questionnaires to 100
respondents. While the data analysis technique is done by testing the validity and
reliability. After that, a description of the research was carried out to determine
the score obtained from each variable. Furthermore, the calculation of
correlation analysis, regression analysis and determination analysis is carried
out. The results showed several things, namely the promotion of free shipping,
discounted prices and purchasing decisions were included in the good category.
While the results of the correlation analysis show that there is a relationship
between free shipping promotions, discounted prices and purchase decisions, then
the results of regression analysis show that there is a positive and unidirectional
effect of free shipping promotions, discounts and purchase decisions, and the
results of determination analysis show free promotions. shipping costs, discounted
prices and the decision to buy a local shoe brand GEOFF MAX, it can be
concluded that the relationship between the variable x (free promotion of shipping
and discount) and the variable y (purchase decision) is very strong. The more the
promotion of free shipping and discounted prices implemented, the better the
decision to buy local shoes from the GEOFF MAX brand during the Covid-19
pandemic.