1 1 10 Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact Roy A. Young, Primary Author Allen M. Weiss Primary Author David W. Stewart Primary Author mixed material John Wiley & Sons, Inc 2006 Young_R.A.%2C_Weiss_A.M.%2C_Stewart_D.W.-Marketing_Champions__Practical_Strategies.png.png