Bunga Oktalia Utami - 66160087 Primary Author Srie Wijaya Kesuma Dewi, S.T., M.M (Pembimbing) Editor mixed material bibliography 2020/2021 id Indonesia

Skripsi

ABSTRAK Bunga Oktalia Utami, 66160087, 2020, Analisi Fitur Cash On Delivery (COD) Terhadap Kepuasan Pengguna E- Commerce Shopee Di Kota Bandung Fitur Cash On Delivery (COD) merupakan metode pembayaran dimana pembeli membayar pesanan secara tunai saat barang diterima. Tujuan penelitian untuk mengetahui sebarapa besar fitur cash on delivery (cod) terhadap kepuasan pengguna e- commerce Shopee sebagai bahan evaluasi. Metode penelitian yang digunakan dalam penelitian ini adalah metode desktiptif. Populasi dalam penelitian ini adalah pengguna fitur cash on delivery (cod) pada e-commerce Shopee di Kota Bandung yang berjumlah 100 orang. Teknik penentuan sampel yang digunakan dalam penelitian ini yaitu teknik Purposive Sampling. Hasil penelitian menunjukkan bahwa variabel fitur cash on delivery (cod) berpengaruh terhadap variabel kepuasan pengguna bahwa Ho diterima atau berdistribusi normal. Fitur cash on delivery (cod) maka nilai kepuasan pengguna bahwa arah pengaruh variabel fitur cash on delivery (cod) terhadap kepuasan pengguna adalah positif. ABSTRACT Bunga Oktalia Utami (66160087), 2020, Analysis of the Cash On Delivery (COD) Feature on Shopee E-Commerce User Satisfaction in Bandung City Cash On Delivery (COD) feature is a payment method where the buyer the buyer pays the order in cash when the goods are received. The research objective was to determine how much cash on delivery (cod) features on Shopee e- commerce user satisfaction as an evaluation material. The research method used in this research is descriptive method. The population in this study were 100 users of the cash on delivery (cod) feature in the Shopee e- commerce in Bandung. The sampling technique used in this research is purposive sampling technique. The result showed that the cash on delivery (cod) feature variable that Ho was accepted or normally distributed. The cash on delivery (cod) feature means the user satisfaction score that the direction of the cash on delivery (cod) feature variable on user satisfaction is positive. Kepuasan Pengguna Fitur Cash On Delivery (COD) NONE Digital Library ARS University Perpustakan Online ARS University 013/S1.MJ.SKP/2020-2021 S02227K Manajemen 013/S1.MJ.SKP/2020-2021 Hal Depan Bab 1 Bab 3 Bab 5 DAFTAR PUSTAKA Lampiran Screenshot_2023-03-09_121940.png.png 7075 2023-03-09 12:21:01 2023-03-09 12:21:32 machine generated