FAJAR SIDIK - 66160028 Primary Author Ani Solihat, S.Pd., S.ST., M.M (Pembimbing) Editor mixed material bibliography 2020/2021 id Indonesia

Skripsi

ABSTRAK Fajar Sidik (66160028) Pengaruh Promosi Gratis Ongkos Kirim dan Potongan Harga Terhadap Keputusan Pembelian Sepatu Lokal Merek GEOFF MAX Ditengah Pandemi Covid-19 Covid-19 yang melanda dunia melumpuhkan perekonomian. Masalah dalam penelitian ini adalah keputusan pembelian sepatu lokal merek GEOFF MAX agar calon peminat sepatu lokal merek GOFF MAX tertarik untuk membeli secara online pada saat pandemi covid-19 melanda. Sedangkan tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh promosi gratis ongkos kirim dan potongan harga trehadap keputusan pembelian sepatu likal merek GEOFF MAX ditengan pandemi covid-19.Penelitian ini dilakukan dengan menggunakan metode penelitian survey.Adapun teknik pengumpulan data dilakukan dengan penyebaran kuesioner kepada 100 responden.Sedangkan teknik analisis data yang dilakukan dengan uji validitas dan realibilitas.Setelah itu dilakukan deskripsi penelitia untuk mengetahui skor yang didapat dari masing-masing variabel.Selanjutnya dilakukan perhitungan analisis korelasi, analisis regresi, dan analisis determitasi.Hasil penelitian menunjukan beberapa hal yaitu promosi gratis ongkos kirim, potongan harga dan keputusan pembelian termasuk dalam kategori baik. Sedangkan hasil analisis korelasi menunjukan terdapat hubungan antara promosi gratis ongkos kirim,potongan harga dan keputusan pembelian, selanjutnya hasil analisis regresi menunjukan bahwa terdapat pengaruh yang positif dan searah dari promosi gratis ongkos kirim, potongan harga dan keputusan pembelian , dan hasil analisis determinasi menunjukan promosi gratis ongkos kirim, potongan harga dan keputusan pembelian sepatu local merek GEOFF MAX , maka dapat disimpulkan bahwa hubungan antara variabel x (promosi gratis ongkos kirim dan potongan harga) dan variabel y (keputusan pembelian) sangat kuat. Semakin berkembangnya promosi gratis ongkos kirim dan potongan harga dilaksanakan maka semakin baik pula keputusan pembelian sepatu local merek GEOFF MAX pada saat pandemic covid-19. ABSTRACT Fajar Sidik (66160068) The Influence of Free Postage Promotions and Discounted Prices on the Decision to Buy Local Shoes the GOFF MAX brand, Amid the Covid-19 Pandemic Covid-19 that has hit the world has paralyzed the economy. The problem in this study is the decision to buy local shoes from the GEOFF MAX brand so that potential enthusiasts of the GOFF MAX brand are interested in buying online when the Covid-19 pandemic hits. Meanwhile, the purpose of this study was to determine how much influence free shipping and discounted promotions on the decision to purchase GEOFF MAX local shoes in the midst of the Covid-19 pandemic. This research was conducted using survey research methods. The data collection technique was carried out by distributing questionnaires to 100 respondents. While the data analysis technique is done by testing the validity and reliability. After that, a description of the research was carried out to determine the score obtained from each variable. Furthermore, the calculation of correlation analysis, regression analysis and determination analysis is carried out. The results showed several things, namely the promotion of free shipping, discounted prices and purchasing decisions were included in the good category. While the results of the correlation analysis show that there is a relationship between free shipping promotions, discounted prices and purchase decisions, then the results of regression analysis show that there is a positive and unidirectional effect of free shipping promotions, discounts and purchase decisions, and the results of determination analysis show free promotions. shipping costs, discounted prices and the decision to buy a local shoe brand GEOFF MAX, it can be concluded that the relationship between the variable x (free promotion of shipping and discount) and the variable y (purchase decision) is very strong. The more the promotion of free shipping and discounted prices implemented, the better the decision to buy local shoes from the GEOFF MAX brand during the Covid-19 pandemic. keputusan pembelian Potongan harga Ongkos Kirim NONE Digital Library ARS University Perpustakan Online ARS University 027/S1.MJ.SKP/2020-2021 S02241K Manajemen 027/S1.MJ.SKP/2020-2021 Hal Depan Bab 1 Bab 3 Bab 5 DAFTAR PUSTAKA Lampiran Screenshot_2023-03-10_091600.png.png 7089 2023-03-10 09:17:17 2023-03-10 09:17:52 machine generated