Ikhsan Nugraha - 66160187 Primary Author Wulan Yuliyana, S.Ip, M.M (Pembimbing) Editor mixed material bibliography 2020/2021 id Indonesia

Skripsi

ABSTRAK PERSEPSI BRAND TRUST TERHADAP KUALITAS PELAYANAN PADA 5ASEC LAUNDRY DI KOTA BANDUNG Penelitian ini bertujuan untuk menguji persepsi brand trust terhadap kualitas pelayanan pada 5aSec Laundry di kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Teknik pengumpulan data dalam penelitian ini meliputi observasi, kuesioner, dan studi dokumentasi. Teknik analisis data dalam penelitian ini meliputi uji validitas dan reliabilitas, koefisien determinasi, uji asumsi klasik, serta uji hipotesis. Populasi responden dalam penelitian ini adalah seluruh pelanggan 5aSec laundry di kota Bandung. Sampel responden dalam penelitian ini adalah pelanggan 5aSec laundry di kota Bandung berjumlah 50 orang. Hasil penelitian menunjukkan bahwa variabel persepsi brand trust terhadap kualitas pelayanan 5aSec laundry di kota Bandung memiliki pengaruh positif. ABSTRACT PERCEPTION OF BRAND TRUST ON SERVICE QUALITY ON 5ASEC LAUNDRY IN BANDUNG CITY This research aims to test the perception of brand Trust on the quality of service on 5aSec Laundry in the city of Bandung. The methods used in this research are quantitative methods. The data collection techniques in this study include observations, questionnaires, and documentation studies. The data analysis techniques in this study include validity and reliability tests, coefficient of determination, classical assumption test, and hypothesis testing. The population of respondents in this study was all customers of 5aSec laundry in the city of Bandung. Samples of respondents in this study were 5aSec customers laundry in the city of Bandung amounting to 50 people. The results showed that the variable perception of brand trust towards the quality of service 5aSec laundry in the city of Bandung has a positive influence Promosi Kepuasan Konsumen NONE Digital Library ARS University Perpustakan Online ARS University 034/S1.MJ.SKP/2020-2021 S02248K Manajemen 034/S1.MJ.SKP/2020-2021 Hal Depan Bab 1 Bab 3 Bab 5 DAFTAR PUSTAKA Lampiran Screenshot_2023-03-10_101043.png.png 7096 2023-03-10 10:12:05 2023-03-10 10:12:38 machine generated