NUR YANI SEPTIANI - 66160002 Primary Author Dr. Yani Restiani Widjaja, S.E., M.M (Pembimbing) Editor mixed material bibliography 2020/2021 id Indonesia

Skripsi

ABSTRAK Nur Yani Septiani (66160002), Pengaruh Kualitas Website, Kualitas Pelayanan, dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan PT Senopati Indra Teknologi Penelitian ini bertujuan untuk mengetahui kualitas website, kualitas pelayanan, kepercayaan pelanggan, loyalitas pelanggan, kualitas website terhadap loyalitas pelanggan, kualitas pelayanan terhadap loyalitas pelanggan, kepercayaan pelanggan terhadap loyalitas pelanggan, untuk mengetahui seberapa besar pengaruh pengaruh kualitas website, kualitas pelayanan, dan kepercayaan pelanggan PT Senopati Indra Teknologi Bandung. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis data menggunakan metode deskriptif dan verifikatif.. Hasil penelitian menunjukan bahwa terdapat pengaruh yang signifikan antara kualitas website terhadap loyalitas pelanggan, terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap loyalitas pelanggan, terdapat pengaruh yang signifikan antara kepercayaan pelanggan terhadap loyalitas pelanggan, terdapat pengaruh yang signifikan secara simultan antara kualitas website, kualitas pelayanan, dan kepercayaan pelanggan terhadap loyalitas pelanggan PT Senopati Indra Teknologi Bandung ABSTRACT Nur Yani Septiani (66160002), The Effect of Website Quality, Service Quality, and Customer Trust on Customer Loyalty of PT Senopati Indra Teknologi Bandung This study aims to determine the quality of the website, service quality, customer trust, customer loyalty, website quality to customer loyalty, service quality to customer loyalty, customer trust to customer loyalty, to find out how much influence the influence of website quality, service quality, and customer trust PT Senopati Indra Teknologi Bandung. The research method uses a quantitative approach with data analysis techniques using descriptive and verification methods. The results show that there is a significant influence between website quality on customer loyalty, there is a significant influence between service quality on customer loyalty, there is a significant influence between customer trust in customer loyalty, there is a significant simultaneous influence between website quality, service quality, and customer trust on customer loyalty of PT Senopati Indra Teknologi Bandung. Kualitas pelayanan Kepercayaan Pelanggan Loyalitas Pelanggan Kualitas Website NONE Digital Library ARS University Perpustakan Online ARS University 050/S1.MJ.SKP/2020-2021 S02264K Manajemen 050/S1.MJ.SKP/2020-2021 Hal Depan Bab 1 Bab 3 Bab 5 DAFTAR PUSTAKA Lampiran Screenshot_2023-03-10_151756.png.png 7112 2023-03-10 15:19:22 2023-03-10 15:20:03 machine generated