ABSTRAK
Yayu Yulianti (66160021), Pengaruh Brand Image Dan Brand Trust
Terhadap Kepuasan Pelanggan Paloma Lock And Sanitary Di Galleri Golden
Hardware Bandung.
Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image dan Brand Trust
terhadap Kepuasan Pelanggan di Galleri Golden Hardware Bandung. Dalam
penelitian ini metode yang digunakan adalah deskriptif dan verifikatif dengan
pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini ditetapkan
sebanyak 100 responden yang kemudian disebar menggunakan teknik purposive
sampling. Dari hasil penelitian menunjukan brand image berpengaruh signifikan
terhadap kepuasan pelanggan Paloma di Galleri Golden Hardware Bandung,
brand trust berpengaruh signifikan terhadap kepuasan pelanggan Paloma di
Galleri Golden Hardware Bandung, secara simultan brand image dan brand trust
secara bersama-sama berpengaruh signifikan terhadap kepuasan pelanggan
Paloma di Galleri Golden Hardware Bandung


ABSTRACT
Yayu Yulianti (66160021), The Influence of Brand Image and Brand Trust on
Customer Satisfaction Paloma Lock And Sanitary at Golden Hardware Gallery
Bandung.
This study aims to see the effect of Brand Image, Brand Trust on Customer
Satisfaction at the Golden Hardware Gallery Bandung. In this research, the
research method used is descriptive and verification with a quantitative approach.
The sample used in the study was determined as many as 100 respondents who
were then distributed using purposive sampling technique. The results showed
that brand image had a significant effect on customer satisfaction Paloma at the
Golden Hardware Gallery Bandung, brand trust had a significant effect on
customer satisfaction Paloma at the Golden Hardware Gallery Bandung,
simultaneously brand image and brand trust together had a significant effect on
customers Paloma customers in Gallery Golden Hardware Bandung