Afif Fathur Rachman - 45180013 Primary Author Dr. Dasrun Hidayat, S.Sos., M.I.Kom (Pembimbing) Editor mixed material bibliography 2022/2023 id Indonesia

Skripsi

Abstrak Keberhasilan event Formula E Jakarta yang diselenggarakan pada tahun 2022 menjadi perbincangan hangat, karena event Formula E Jakarta berjalan dengan sukses meskipun tanpa ada dukungan dari Pemeintah pusat khususnya BUMN, sebagai stakeholder. Penelitian ini bertujuan untuk menganalisis faktor utama keberhasilan event Formula E yang sudah diselenggarakan di Kota Jakarta, dengan menganalisis moment, objective, reputatation building, people, habitual change, dan peran stakeholder menggunakan acuan teori MORPH. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan paradigma konstruktivisme, pengumpulan data dilakukan dari data sekunder pemberitaan di portal berita online, wawancara mendalam, observatif pastisipatif, dokumentasi, dan studi pustaka. Hasil penelitian menunjukan bahwa faktor utama keberhasilan event Formula E adalah ketepatan dalam memilih moment. The success of the Formula E Jakarta event which was held in 2022 became a hot topic of discussion, because the Formula E Jakarta event was running successfully even without the support of the central government, especially SOEs, as stakeholders. This study aims to analyze the main factors for the success of the Formula E event that has been held in the city of Jakarta, by analyzing the moment, objective, reputation building, people, habitual change, and the role of stakeholders using the MORPH theory as a reference. The research method used is descriptive qualitative with constructivism paradigm, data collection is carried out from secondary data on news reports on online news portals, in-depth interviews, participatory observations, documentation, and literature studies. The results showed that the main factor in the success of the Formula E event was the accuracy in choosing the moment Event Stakeholder MORPH Portal Berita Online NONE Digital Library ARS University Perpustakan Online ARS University 003/S1.KM.SKP/2022-2023 S02877K Ilmu Komunikasi 003/S1.KM.SKP/2022-2023 Hal Depan Bab 1 Bab 3 Bab 5 DAFTAR PUSTAKA Hal Belakang Hal Belakang Lampiran Screenshot_2023-05-29_093856.png.png 7753 2023-05-29 09:48:49 2023-05-29 10:00:12 machine generated